Shopify Speed Store Optimization in 2024

Shopify Store Speed Optimization: Boost your sales

Picture this: it's Black Friday, and your Shopify store is ready to welcome a flood of online shoppers through its digital doors. You've got all the right products, pricing, and promises to make them buy, but there's just one problem – your site is as enthusiastic about loading as a turtle on a lazy Sunday.

In a world where every millisecond feels like money slipping away, the speed of your eCommerce store is not optional — It serves as the starting point for all your business ventures.

This in-depth guide goes beyond speeding up your website; it's about enjoying the tangible, rewarding advantages of a site that operates seamlessly. And understanding these advantages. We'll tackle the nuances of Shopify speed optimization, break down the do's and don'ts, and even show you how to leverage Shopify's new web performance dashboard. Buckle up—we're about to speed into the world of digital acceleration.

Shopify Site Speed and Why It Matters

Sales are directly proportional to site speed. How a webpage loads can be the difference between a customer making a purchase or closing the tab. High-performing sites build trust, reduce bounce rates, increase user engagement, and lead to higher conversions.

A faster site means happier shoppers, longer browsing sessions, and a significantly higher likelihood that they'll hit that 'Add to Cart' button.

Site speed also affects your discoverability. Google uses page speed as a ranking factor in its search algorithms, meaning a faster site not only pleases your customers but can also improve your organic search ranking.

Site Speed Sins: The Factors You Can and Can't Control

Some factors influencing site speed are beyond your control. We'll discuss these external variables that can have an impact on the performance of your Shopify store. Consider this: Even with the flashiest site around, a visitor on dial-up means slow loading times. User connections and locations are unpredictable variables.

User's Connection and Location: User connection strength and physical location can influence the time it takes to load your site. We'll explore how you can mitigate the impact of these factors on a global eCommerce market.

Browser and Device Compatibility: Ensuring your site is cross-compatible with various browsers and devices is pivotal. We'll touch on best practices to optimize your Shopify store and accommodate user preferences.

Factors in Your Hand: Fine-Tuning for the Fast-Track

The good news is there are tangible elements you can control to speed up your Shopify site. Have a look into these internal factors and how you can start addressing them.

Apps and Plugins – These can be the saviours and saboteurs of speed. Choose wisely, and think of a minimum viable product. The right apps can enhance your store, but too many can slow it down.

Themes – Your shop's visual appeal is vital, but the true essence resides in the code. Focus on cleanliness, organization, and avoiding unnecessary bloat to enhance its performance. In short? Keep it clean and avoid working with shady developers. The theme you choose can greatly influence your site's load times.  And so do the people who work at it.

Features – Every bell and whistle slows the tempo. Be specific about which features truly enhance your customer's experience.

Images and Visuals – Beautiful visual content comes at a cost - load times. Enhance those pixels for optimal performance. Optimize images by compressing them, using the correct file format, and reducing their overall size. Remember, many of your customers may have slower internet speeds.

Unused Code – Unused code is simply dead weight. You do not need it. It just stays there slowing down the website. Remember that every line of code adds weight to your site.

Shopify Speed Strategies Unveiled

While theory is valuable, practical examples often illustrate the impact of speed optimization most effectively. We’ll offer you different strategies you can apply to improve the store's speed.

1. Image and Video Optimization

Images are the heartbeat of an online store — captivating visual cues that allure and captivate, yet they can also impact your site's speed significantly. A well-defined, optimized image is more valuable than a thousand kilobytes. Use a tool like Photoshop or Image Compressor (free, online tool) to compress your images before uploading them to your Shopify store.

2. Less Is More: App Management

Less is more when it comes to apps and plugins that impact your store's speed. Use proven Shopify themes from the App Store, do not install many at the same time so you can check how each one affects the website and stay away from poorly reviewed apps that cause issues to the others. Also, disable the unwanted ones and uninstall them. You'll be surprised by how lighter your Shopify site will get after this process.

3. Minimizing HTTP Requests

Too many requests can drag your site's performance.  Shopify themes come with assets like CSS, JavaScript files and images. Each of these elements adds an additional HTTP request. Reducing the number of items also reduces the amount of requests, thus boosting your site's speed. To reduce the HTTP requests, you can merge CSS and JS files together or use a CDN (Content Delivery Network) to host static content. If you're a Shopify entrepreneur with a lack of technical knowledge, then consider working with a freelancer or an agency for this one. Your time should be invested into the business operations and management.

4. Leveraging Caching

Caching is a powerful tool to save time on repetitive tasks. Shopify has a built-in cache system that stores entire pages to be served faster when requested again. This can significantly decrease the load time of your store, especially for returning visitors. Another way to leverage caching is by utilizing browser caching, which stores certain files on a user's device so they do not need to be retrieved from the server each time.

Professional Help from the agency

Sometimes, a specialized set of eyes is what's needed. Consult your Shopify agency for a full audit of your store or for help in finding the right theme and plugins, optimizing elements, removing unnecessary ones, leveraging caching and overall boosting your site's speed. Professional help is always available at an affordable price to save you time and headaches, so don't hesitate to reach out.

Shopify Web Performance Dashboard

Shopify has launched a web performance dashboard focused on enhancing user experience on Liquid storefronts by providing insights from real user interactions. It replaces the previous Speed Score, using Google's Core Web Vitals for a comprehensive analysis of a site's speed, stability, and interactivity.

This tool is aimed at helping merchants identify and improve upon areas affecting their store's performance, with a clear and instructional approach on how to utilize the dashboard effectively. For a deeper understanding, it's best to visit Shopify's official performance blog.


Shopify speed optimization is not an option. It might be the differentiator between a profitable store and a bankrupt one. By making a few adjustments and utilizing the right tools, you can transform your online presence from a sluggish pace to a dynamic leap. Push the boundaries of your Shopify store with optimization techniques that go above and beyond. And if you want help, we are always one click away!



May 7, 2024

Wrote by

Paul Pîrvu
Shopify Expert



May 7, 2024

Wrote by

Paul Pîrvu
Shopify Expert